Conceptualizing a profitable idea and formulating a marketing plan to sell a
product is a relatively exhausting task. Not everyone is gifted with the
creative juices to come up with a cutting edge concept.
Fortunately, there’s resale rights
marketing.
Many internet marketers actually sell their created products either because they
have squeezed them dry of all possible earning potentials, or they feel that
they’ll earn more by selling the master rights to the same. This has paved the
way for resale rights marketing, which is an ingenious method of making profit
out of others’ works.
Think of it first in the point of view of the creator. He’d come up with an
e-book that he feels is worth $60. But his sales would depend on the success of
his marketing campaign. What if he’d sell the master rights for the e-book
instead to a hundred of his fellow marketers for $25 each? He’ll earn an instant
$2500, which is a surer profit than the uncertainties involved if he decides to
market his product himself.
Now, let’s look at it in the point of view of the resale rights marketer. He’d
buy the master rights for $25. Granted that he’d share the same with 99 other
people, the internet has a population of 50 million surfers at any given time.
Surely the ratio does not convert to saturation of any target market.
Additionally, the resale rights marketer can repackage the product in so many
ways that would seem novel and distinct from how it was marketed originally, or
how the other master rights holders would market it.
It is important to note that there are two kinds of resale rights. First, we
have the master resale rights that grant you, basically, every right the owner
has, or had. Second, we have the limited resale rights, which carry with it
certain conditions depending on the license. Here are five options that a resale
rights marketer can use to maximize the potentials of any products he plans to
resell.
Re-brand, repackage, resell. If the resale rights marketer holds the master
rights to the product, he could name himself as the author, change a few things
here and there, and sell the product as something new.
Buy and sell. The resale rights marketer can also partake of the most
fundamental principle of profit: buy low, sell high. In our illustration, the
resale rights marketer bought the master rights to the product for $25. He could
sell the same master rights for a higher amount. Or better yet, he could sell
the product itself to many interested buyers at a price that he would deem
sustainable and reasonable. Imagine if he succeeds on selling the product to 90
people for $10 each. That’s $900 from a $25 investment!
Divide and distribute. The resale rights marketer can also divide the product
into several components, and sell or use them individually. An e-book, for
example, can be broken down to a series of articles which can be used as
auto-responders, e-zine content, or chapters for other e-books.
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Filed under: Anti Virus, Internet, Software
