Internet Marketing considerations
In the not too distant past, the Internet was still in its infancy. Not many companies looked to the Internet as a means of advertising their goods and services online because very few consumers had access to it. But today, with everyone, in all geographic locations, using the Internet, it would be stupid to your business interest not to use online marketing as a tool to promote your business online. Internet marketing has become one of the major means of targeting customers for your products or services.
Due to the specific experience of a user on the Internet and that the screen is finite, in standard dimensions, certain restrictions must apply. An Internet page, which can cover the entire screen, is not an advertising hording. Internet marketing that treats a page as a hording might indeed catch a viewer’s attention, but it is not often that a user of the Internet is looking up ads. Since you want your ads to be recognizable, requiring the whole screen means that the same ad will not fit so well in a smaller space where it might have to share the page with some text, or even other ads. Your ad should therefore be scalable, retaining the same branding signals as your billboard ad, but able to fit into variable space sizes.
The wonder of the Internet is its multimedia capabilities. Internet marketing can include not only text with variable, expressive fonts and other textual frills. It can display digital images. These images can be anything from your logo to a complex and fine painting type picture. The problem with using fine images is that users have their screens set to different resolutions so that a picture that might appear correct in a certain screen resolution will appear blotchy in a different resolution. When creating Internet marketing images, you will want to view them under different resolutions and adjust them accordingly to appear pleasingly under a range of the standard screen resolutions. The Internet also allows advertisers to use sound, and that is fine if you expect the majority of your customer base to be running on a high speed Internet connection. Dial-up connections, which are significantly slower, do not push sound quick enough through the connection to avoid stops and gaps. If your customer base is apt to have dial-up connections, don’t deprive them.
The same problem of connection speed conditions the use of video in Internet marketing. Yes, you can make your own videos and this, of course, is the best means of presenting your products and services; but again, if the majority of your customer base is on a slow dial up connection, they won’t be getting that video in any continuous way. A video player might collect the video file, playing it piecemeal, and once collected, the potential customer may play it again, this time continuously, but don’t count on it.
An effective Internet marketing campaign will involve on page and off page factors such as link building and social media marketing as well as adjustments to the code on the page and the keyword density of the text on the optimised pages. Online marketing is the key but it needs to be well thought out and needs to be executed by an SEO expert or specialist SEO company who really know what they are doing.
Filed under: Internet,Search Engines
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